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04/10/2011

Schools Challenge - a success story!

Within the framework of PIMMS Transfer, several campaigns were organised in order to engage with schools and promote awareness, a change in attitude and behaviour in sustainable mobility. Our main goal was to achieve a reduction in CO2 from the journey to school in Larnaka. The campaign was a success, with the involvement of hundreds of teenagers and their inspired effort to use alternative means of transportation rather their parents' car to school!
In the video that follows, teenagers rehearse the song they have written to help promote alternative mobility at their school!

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